MicroStrategy Recognized as A Leader in Snowflake’s Modern Marketing Data Stack Report

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[{"type":"text","content":"\nMicroStrategy enables joint customers to build AI/BI solutions on Snowflake’s Data Cloud utilizing the latest MicroStrategy AI/BI platform to drive insights and productivity\n\n\n TYSONS CORNER, VA.--(BUSINESS WIRE)--\nMicroStrategy® Incorporated (Nasdaq: MSTR) (“MicroStrategy” or the “Company”), the largest independent publicly-traded analytics and business intelligence company, today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud company.\n\n\nSnowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:\n\n\n\nAnalytics & Data Capture\n\n\n\nEnrichment\n\n\n\nIdentity & Activation\n\n\nIdentity & Onboarders\n\n\n\nCustomer Data Activation\n\n\n\nAdvertising Platforms\n\n\n\n\n\n\nMeasurement & Attribution\n\n\n\nIntegration & Modeling\n\n\n\nBusiness Intelligence\n\n\n\nAI & Machine Learning\n\n\n\nPrivacy Enhancing Technologies\n\n\n\nFocusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’...

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