Business
Pantone and Microsoft unite to enhance creative exploration through AI
Pantone and Microsoft unite to enhance creative exploration through AI
About this update from Microsoft Corp.
[{"type":"text","content":"\n Pantone unveils Pantone Palette Generator, built on Microsoft Azure OpenAI, accelerating design workflows within Pantone Connect\n \n \n CARLSTADT, N.J. and REDMOND, Wash., Nov. 5, 2025 /PRNewswire/ -- Pantone, the global color authority and provider of digital solutions for the design community, and Microsoft Corp. are joining forces to guide creatives and designers into the future as they increasingly turn to artificial intelligence to amplify their craft. Pantone on Wednesday unveiled its beta version of the Pantone Palette Generator, a new tool built using Microsoft Azure OpenAI that brings Pantone's expertise in color psychology and trend forecasting into an intelligent, interactive experience within Pantone Connect.\n \n \n \n \n \n \n \n The Pantone Palette Generator is a chat-based interface integrated into Pantone Connect, Pantone's digital platform for designers that streamlines their color decision-making and communication. The Palette Generator leverages decades of expertise and research from the color and trend experts at the Pantone Color Institute with advanced conversational AI technology to help users expedite the research and inspiration phase of design, by exploring color palettes, leveraging trend forecasting data and generating design concepts within Pantone Connect. With the Palette Generator, designers can create palettes drawing from thousands of colors from Pantone's vast color library in seconds.\n \"For over 60 years, Pantone has empowered creatives to confidently make color-critical decisions throughout their design process,\" said Sky Kelley, president, Pantone. \"By collaborating with Microsoft, we wanted to create a tool that helps jumpstart the research, discovery and inspiration phase of the design process — allowing designers to integrate color and trend data efficiently as they bring their visions to life.\" \n Available today for Pantone Connect users, the Palette Generator delivers instant color palettes freshly built around a user's instructions, while also surfacing the forecasting work used to inform the tool, enabling a fast, inspiration-driven workflow. Powered by Retrieval-Augmented Generation and agentic technology, the Palette Generator semantically searches Pantone's Color Insider and trend forecasting articles to deliver palettes grounded in Pantone Color Institute insights. Duri...