Business
NFL and Microsoft expand partnership to bring Copilot to the sidelines and beyond
NFL and Microsoft expand partnership to bring Copilot to the sidelines and beyond
About this update from Microsoft Corp.
[{"type":"text","content":"Microsoft AI to power game day and workday experiences for the league and its teams \nNEW YORK and REDMOND, Wash., Aug. 20, 2025 /PRNewswire/ -- The National Football League and Microsoft Corp. announced today a multiyear strategic partnership extension, ushering in a new era of AI innovation across the league. Technologies like Microsoft Copilot and Azure AI are helping the league and its teams enhance sideline evaluation and workflows, scout new talent, and streamline operations that keep the stadiums running smoothly.\n\n \n \n \n \n \n \n\n \nWith 30 stadiums and over 330 events each year and hundreds of millions of fans, the NFL is one of the most widely watched sports leagues worldwide. Integrating Microsoft's AI business solutions and cloud and AI platforms into game days and beyond will enable coaches and players to access and analyze game insights and performance in real time to make more informed decisions in a more efficient and customized way. \n\"We are entering a new era of innovation at the NFL through our collaboration with Microsoft to deploy AI across key areas of the business,\" said Gary Brantley, CIO of the NFL. \"Enhancing the league is a responsibility we take seriously, and Microsoft has been a trusted sideline technology partner for over a decade. With Microsoft's AI technologies, including Copilot, there are tremendous opportunities to elevate the gameday experience for our clubs and deliver an even more compelling product to our fans.\"\nEnhancing game day decisions with Copilot\nThe NFL's Sideline Viewing System for every club has been upgraded with more than 2,500 Microsoft Surface Copilot+ PCs to empower 32 clubs, roughly 1,800 players, and more than 1,000 coaches and club football staff with real-time game data and analysis tools. Coaches and players have access to a new feature built with GitHub Copilot to filter plays based on criteria such as down and distance, scoring plays, and penalties to quickly analyze formations, decipher coverages, and make more data-driven and strategic decisions.\n\"Making sound decisions and putting players in the best spots on the field is a coach's ultimate responsibility,\" said Sean McVay, Los Angeles Rams head coach. \"Microsoft Copilot enhances our efficiency and accuracy by breaking down complex data into digestible insights that can be quickly communicated to ...