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Microsoft and Mercedes-AMG PETRONAS F1 Team unite to drive innovation from factory to circuit
Microsoft and Mercedes-AMG PETRONAS F1 Team unite to drive innovation from factory to circuit
About this update from Microsoft Corp.
[{"type":"text","content":"REDMOND, Wash. and BRACKLEY, United Kingdom, Jan. 22, 2026 /PRNewswire/ -- Microsoft Corp. and the Mercedes-AMG PETRONAS F1 Team on Thursday announced a multiyear partnership that puts Microsoft's technologies at the heart of race team operations. Through this new collaboration, the companies aim to drive efficiencies and innovations that will help drive performance and amplify the excitement for the more than 800 million Formula 1 fans worldwide.\n \n \n \n \n \n \n \nThe 2026 Formula 1 regulation changes usher in a new era of racing for the sport, with increased electrification, efficiency and sustainability, representing one of the most significant technical evolutions in modern Formula 1 history. As the Mercedes-AMG PETRONAS F1 Team prepares for this transformation, it is partnering with Microsoft to harness the power of its trusted cloud and enterprise AI technologies across the business, from the factory to the racetrack.\"Our sport is driven by those who lead through innovation,\" said Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team. \"We are delighted to partner with Microsoft, one of the world's foremost technology leaders, whose name is synonymous with groundbreaking innovation. This partnership also reflects our commitment to staying at the forefront of performance and progress. By putting Microsoft's technology at the center of how we operate as a team, we will create faster insights, smarter collaboration and new ways of working as we look ahead to the next generation in F1.\"In a sport where races are decided by tenths of a second and every decision is data driven, Formula 1 represents the ultimate stress test for modern enterprise systems: extreme data volumes, real-time decision making, global operations and zero margin for error. United by the belief that technology is a competitive advantage, Microsoft and the Mercedes-AMG PETRONAS F1 Team will look to set a new standard for how enterprise technology drives performance at the highest levels of competition.\"This partnership puts Microsoft's cloud and enterprise AI technologies at the heart of racing performance, where milliseconds matter and data determines outcomes,\" said Judson Althoff, CEO, Microsoft commercial business. \"Together with the Mercedes-AMG PETRONAS F1 Team, we are harnessing data and turning it into real-time intelligence tha...