Business
Placement of Saltshakers in Supermarket Retailer
Placement of Saltshakers in Supermarket Retailer.
About this update from Microsalt Plc
[{"type":"text","content":"\n\n \n \n\nThis is a Reach announcement and the information contained is not considered to be material or to have a significant impact on management's expectations of the Company's performance. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.\n \n31 July 2024\n \n MicroSalt plc\n (\"MicroSalt\" or the \"Company\")\n \nLoblaws Supermarkets onboards MicroSalt® shakers\n& LeBeau Excel Appointed as Canadian Food Broker\n \nMicroSalt plc (AIM: SALT), a leading provider of full-flavour, natural salt with approximately 50% less sodium is excited to announce the expansion of its retail distribution of its domestic-use saltshakers with a new placement in Loblaws, one of Canada's largest supermarket retailers.\n \nThe new distribution is for both the 2oz and 6oz saltshakers which are expected to be available in stores by October 2024. United Natural Foods will be the distribution partner to support the Loblaws placement.\n \nMicroSalt is also pleased to announce it has retained LeBeau Excel sales and marketing brokerage, a leading food broker in the Canadian natural and organic industry, to suppo...