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Mood Media provides PUMA with floor-to-ceiling video
In-store media transforms PUMA Store Paris PARIS, Aug. 19, 2011 /CNW/ - The PUMA Store ...
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[{"type":"text","content":"\n\n\n\n\n\nIn-store media transforms PUMA Store Paris\n\n\nPARIS, Aug. 19, 2011 /CNW/ - The PUMA Store Paris has been transformed\n with the help of leading in-store media specialist, Mood Media\n Corporation (TSX:MM) (LSE AIM:MM). As part of a complete re-design of\n the Boulevard de Sébastopol retail store, Mood Media helped PUMA create\n an immersive shopping experience by incorporating video screens\n featuring dynamic content throughout the store.\n\n\nLarge video walls, approximately 8 ft. tall by 4 ft. wide, have been\n integrated into the store's exterior windows. Featuring video of \"human\n mannequins\" sporting PUMA's wide range of clothing and accessories, the\n screens provide a vivid and dynamic element to the store's exterior.\n\n\nTwo 10-½ ft. wide x 2 ft. tall video walls on the ceiling of the first\n floor offer hypnotic, slow moving visuals showing overhead views of a\n variety of scenarios, from fluffy clouds and airplanes, to underwater\n scenes with the bellies of sharks. This fascinating view is setting an\n amusing tone on the shopping floor.\n\n\nMood Media's powerful content management software, TeamCo, manages\n changing content throughout the day and delivers high-definition (HD)\n video to every screen. Content can be updated remotely to reflect\n changing collections and promotions.\n\n\nAles Kernjak, Head of Global Store Concept at PUMA, said: \"Partnering\n with Mood Media supports the development of PUMA's next generation in\n audio and visual shopping experience and consumer engagement.\"\n\n\nThe in-store media is an important part of the retail experience in the\n store, which also incorporates eco-friendly and interactive features.\n\n\nClaude Nahon, President of Mood Media Europe, said: \"Mood Media is\n always looking for exciting new concepts to implement in-store. In\n partnership with PUMA, we are using video as an innovative way to\n heighten the shopping experience and help enhance the retailer's\n brand.\" \n\n\nAbout Mood Media Corporation\n\n\nMood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest\n growing company by PROFIT Magazine, is a leading in-store media\n specialist that uses a mix of music, visual and scent media to help its\n clients communicate with consumers with a view to driving incremental\n sales at the point-of-purchase.\n\n\nOperating ...