Business
Mood Media Client DXL Wins Award for Innovative Scent Marketing
Custom Fragrance Played Key Role in Store Redesign and Rebrand for Innovative Retailer ...
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[{"type":"text","content":"\n\n\nCustom Fragrance Played Key Role in Store Redesign and Rebrand for\n Innovative Retailer\n\n\nAUSTIN, TX, June 26, 2014 /CNW/ - Mood Media is pleased to announce that national men's retailer DXL received the\n SMItty award at ScentWorld 2014 for the \"Most Innovative Use of Scent\n Marketing\" based on its strategic implementation of a custom fragrance\n during its comprehensive 2013-2014 rebrand and store redesign. Each\n year, ScentWorld celebrates outstanding examples of using scent\n marketing to improve sales, strengthen brands and significantly enhance\n the customer experience.\n\n\nDXL is a distinctive big & tall men's retail concept from Canton,\n MA-based Destination XL Group, Inc. The DXL brand creates a fresh\n in-store experience with brighter, larger retail spaces, enriched\n customer touchpoints and thousands of sportswear, clothing and\n furnishing options.\n\n\nIn addition to the physical redesign, DXL specifically wanted to use the\n evocative power of scent to further differentiate its stores and bring\n its new brand identity to life. As the global leader for Experience\n Design, Mood provides music, visuals, messaging and scent solutions to premium retailers around the world with an integrated, strategic\n approach that was an ideal fit for DXL's key initiative.\n\n\nDXL's custom scent, created in tandem by Mood and ScentAir, is a blend\n of citrus fragrances conveying the friendly, lively atmosphere of DXL's\n new retail approach and is designed to appeal to both male and female\n shoppers. The new scent is featured in hundreds of locations.\n\n\n\"We strive to create an innovative and engaging experience for our\n customers, and it is great to be recognized for our efforts. Our\n collaboration with Mood has brought a powerful sensory element into our\n overall brand design that helps to complete our holistic approach to\n the guest experience,\" said Mark Albert, DXL's VP, Creative & Visual.\n\n\n\"DXL, in partnership with Mood Media, did a fantastic job of rebranding\n its retail stores and they truly deserved the 2014 SMItty for the Most\n Innovative Scent Marketing. As DXL's successful rebranding attests,\n scent and sensory marketing are powerful tools for retailers to create\n a unique brand identity that goes beyond the visuals and resonates with\n customers on a lasting basis,\" said J...