Business
Global Sports Brand Chooses Mood Media for In-Store Musical Experience
AUSTIN, TX , April 17, 2014 /CNW/ - Mood Media Corporation , one of the world's lead...
About this update from Maximus Metals, Inc.
[{"type":"text","content":"\n\n\n\n\n\nAUSTIN, TX, April 17, 2014 /CNW/ - Mood Media Corporation, one of the world's leading designers of in-store consumer experiences,\n today announced that it is working with one of the world's most\n recognizable and admired sports brands to implement a multi-platform\n audio-visual solution. Mood has been chosen to reinforce the brand's\n in-store DNA through a customized playlist that amplifies its core\n values. Mood is further enhancing the client's in-store experience\n building stronger connections with customers through new audio-visual\n network solutions and services.\n\n\nThe exclusive branded music channel, adapted to the daily rhythms and\n customer traffic patterns of the stores, has been rolled out across\n more than 250 locations in markets including Austria, Belgium, France,\n Finland, Germany, Hungary, Italy, the Netherlands, Monaco, Portugal,\n Romania, Russia, Scandinavia, Spain, Switzerland and the UK. Mood has\n also been chosen to arrange and execute agreements for public\n performance rights across Europe.\n\n\nIn addition to the custom music solution, Mood has been entrusted to\n replace all varieties of the stores' visual platforms across 40 stores\n in 10 markets; a project that was executed seamlessly in a 5-week\n roll-out. Now most of the brand's visual content is controlled by\n Mood's MVision content management system, from the client's regional\n headquarters. These upgrades build on new audio hardware configurations\n designed and installed in 2013, with similar upgrades planned in 2014.\n\n\n\"Working with global and premier brands that recognise the power of the\n in-store experience to connect with customers, affect buying behavior,\n and create long term loyalty, is very rewarding for Mood as a\n business,\" said Claude Nahon, President Mood Media International. \"Our\n experience design experts truly understand the impact of music and\n visual content in reinforcing our clients' brand values and messaging\n objectives.\"\n\n\n-----------------------------------\n\n\nAbout Mood Media Corporation\nMood Media Corporation (TSX:MM/LSE AIM:MM), is one of the world's\n largest designers of in-store consumer experiences, including audio,\n visual, interactive, scent, voice and advertising solutions. Mood\n Media's solutions reach over 150 million consumers each day through\n more than half...