Fluid Music's Trusonic(R) Is the Right Fit for Johnston & Murphy's Audio Brand

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[{"type":"text","content":"\n\n\n\nLA JOLLA, Calif., Aug. 11 /CNW/ -- Fluid Music Canada's Trusonic, Inc.,\nprovider of the preeminent platform for the digital delivery of Business Music\nand Messaging to successful brands worldwide, today announced the formation of\na new business relationship with retailer Johnston & Murphy. Johnston & Murphy\nis a pillar of classic workmanship and a beacon of American style with a\ncommitment to quality, craftsmanship and innovation that set the standards for\nmen and women everywhere. Trusonic will provide all music services to more\nthan 150 locations of the fashion provider, effective immediately.\n\n\nBy providing strategic control of music, messaging, and ad placement,\nTrusonic's audio solution enhances the brand experience, creates a\nquantifiable connection between business, consumers, and out of home\nadvertisers, and generates new revenue possibilities. Johnston & Murphy\ncapitalized on the massive music library Trusonic makes available and chose to\ninject Independent emerging artists into a predominantly Major Label mix. The\ndecision allows J&M to strategically control the audio environment for both\nemployee and shopper, while having the depth of additional selection\nindependent music provides. Additionally, Trusonic's roster of independent\nartists can eliminate repetition and reduce costs while maintaining an\nexciting branded experience.\n\n\n"Music is critical to our store environment, and Trusonic has provided a\nflexible, custom playlist that's relevant and appropriate for our\ndemographic," said Shannon McIntosh, Marketing Manager for Johnston & Murphy.\n"Throughout the system implementation, Trusonic has been extremely\naccommodating and has demonstrated unwavering, premium customer support. We\nhave already received compliments from both store employees and customers on\nthe music."\n\n\nLorne Abony, Chief Executive Officer and Chairman of the Board of Fluid\nMusic, Trusonic's parent company, stated, "J&M's unique understanding of the\nretail environment and Trusonic's sophisticated background music and messaging\nenvironment technology are a natural fit. We appreciate that Johnston & Murphy\nchose Trusonic for all it does well -- the depth of our available music\ncatalog, the availability of independent and emerging artists, customer\nservice...

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