Fluid Music's Trusonic(R) Extends Growing Relationship With Guitar Center

About this update from Maximus Metals, Inc.

[{"type":"text","content":"\n\n\n\nLA JOLLA, Calif., July 24 /CNW/ -- Trusonic, Inc., the provider of the\npreeminent platform for the digital delivery of Business Music and Messaging\nto successful brands worldwide, today announced it has extended its\nrelationship with Guitar Center, Inc. of Westlake Village, CA. for another\nterm throughout all 210+ locations in 40+ states.\n\n\nTrusonic provides a comprehensive audio strategy and implementation for\nits worldwide client base, creating a quantifiable connection between\nbusiness, consumers and Digital Out-of-Home advertisers. By providing\nstrategic control of music, messaging and ad placement, Trusonic solutions\nbuild on existing brand awareness while generating new revenue possibilities.\nThe Trusonic Media Distribution Network utilizes a small footprint media\nplayer with which Guitar Center has the ability to provide both music and\nmessaging to two unique zones. Each zone also has separate control of each\nservice, allowing the MBOX to perform up to four distinct services without\nadditional hardware. Guitar Center's unique use capitalizes on Trusonic's\nsimple-to-use online toolset to create previously unattainable opportunities\nfor creativity and flexibility.\n\n\n"Yes, Trusonic has a tremendous catalog from which we're able to\nmusically focus our environment to satisfy the expectation of our demographic.\nThey've worked with us to provide a custom soundtrack and level of customer\nsupport that was just hasn't been available from other providers. But they've\ntaken the available technology so much further and made it so incredibly easy\nfor us to introduce our own employee independent tracks into the mix. The\ncompetition we have within our locations for employees to win a spot in the\nGuitar Center soundtrack has been one of our most successful internal\nprograms," said Harold Lee, Director of Marketing for Guitar Center, Inc. "For\nus it's all about the music, seems that way for Trusonic as well. They have\nthis technology that can do more, and do it better than anything else out\nthere. But their Music Programming hasn't lost touch with what's happening in\nmusic or those making it happen."\n\n\nGuitar Center chooses to centrally manage the Trusonic system, from their\noffices in California. "We're able to drill right down to a department within\na store whenever w...

More updates from Maximus Metals, Inc.