Fluid Music's Trusonic(R) Enhances the Crate and Barrel Brand Experience

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[{"type":"text","content":"\n\n\n\nLA JOLLA, Calif., July 9 /CNW/ - Trusonic, Inc., the provider of the\npreeminent platform for the digital delivery of Business Music and Messaging\nto successful brands worldwide, today announced their newest client\nrelationship with Crate and Barrel (CB) and CB2. Anchors in some of the\ncountry's most traveled shopping destinations, CB and CB2 have ordered\nTrusonic technology and services for all US locations. Crate and Barrel chose\nTrusonic in an effort to exercise the latest available technologies to enhance\nbrand and environment.\n\n\nTrusonic provides a comprehensive audio strategy and implementation for\nits worldwide client base, creating a quantifiable connection between\nconsumers, retailers, hospitality companies and Digital Out-of-Home\nadvertisers. By providing strategic control of music, messaging and ad\nplacement, Trusonic solutions build on existing brand awareness while\ngenerating new revenue possibilities. Crate and Barrel found Trusonic's easy\nto use online tools created new opportunities for creativity and flexibility.\n\n\n"Music is an integral part of the scene we set for our client, and\nTrusonic has made my job easier," said Raymond Arenson, Sr. Creative Director\nand Vice President of Store Design with CB. "The Trusonic system makes editing\nand fine tuning the music a breeze. I think I know what the customer wants to\nhear, but big surprise, I'm often wrong. With Trusonic I'm able to add or\ndelete to our customized play list overnight. Trusonic offers a personalized\nkind of service that I've not found elsewhere."\n\n\nLorne Abony, Chief Executive Officer and Chairman of the Board of Fluid\nMusic, Trusonic's parent company, stated, "We're excited to be a part of the\nenthusiasm and passion Crate and Barrel and CB2 exudes as a company. We share\na like view of bringing the most creative and usable implementations to\nenvironments which need strategic solutions."\n\n\nAmong additional functionality Trusonic provides are auditable ad play\nreports retrievable at any time, and message addition or removal within\nminutes at one, or every location worldwide. Trusonic's music library, now at\nmore than 5 million tracks, remains the largest licensed library on the globe.\n\n\nFor more information on Trusonic, go to http://www.trusonic.com. For more\ninformation on Cr...

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