Fluid Music Canada's Trusonic(R) Chosen to Provide Background Music and Messaging to Planet Fitness

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[{"type":"text","content":"\n\n\n\n\n\n\n\nLA JOLLA, Calif., July 16 /CNW/ -- Fluid Music Canada's Trusonic, Inc.\n(TSX: FMN) a leading provider of Internet-delivered music and messaging\nservices to the retail and hospitality sectors, today announced that Planet\nFitness, a leading health club chain, has chosen Trusonic to provide it with a\ncustom background music and messaging solution.\n\n\nTrusonic's music program for Planet Fitness incorporates both major label\nand Trusonic artists, and will be used in all 264 of its corporate and\nfranchised locations throughout the United States.\n\n\n"Trusonic's value proposition, which combines the platform's central\ncontrol over messaging with the quality of the Trusonic artist library, is\nhighly compelling," said Steve Joanis for Planet Fitness.\n\n\nLorne Abony, Chief Executive Officer of Fluid Music, said: "Trusonic is\nexcited to be partnering with Planet Fitness, a trailblazer in the health club\nsector. Once again, Trusonic's platform has been selected by a major,\nnational chain based on functionality, value, and depth of music programming\ncapability."\n\n\n\nAbout Trusonic\n\n\nAs a leading provider of Internet-delivered business audio services,\nTrusonic provides custom music and messaging to retail, hospitality and\ngeneral business environments in over 100 countries. Many of the largest\nchains and boutique brands in the world trust Trusonic to enhance their brand\nimage at their locations. Trusonic has the largest library of Major Label and\nDirectly Licensed Artist music from which to create custom music programming\nfor its clients. Trusonic has delivered and validated through reports the\ndelivery of over 1 billion in-store and on-hold messages across its audio\nnetwork. Trusonic also provides complete audio system solutions, including\nthe Trusonic Media Player, through its national network of sales and service\nlocations. For more information visit: http://www.trusonic.com.\n\n\n\nAbout Planet Fitness\n\n\nThe inspiration for Planet Fitness goes back to 1992, when our CEO,\nMichael Grondahl, acquired a financially struggling gym in Dover, N.H., and\nsharply reduced prices to try to compete against better-financed and\nbetter-known brands. The impact was immediate. Membership sales took off, and\nMichael's brother, Marc Grondahl, soon joined the business, followed by Chri...

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