Business
£5.0million syndicated investment into Intechnica
£5.0million syndicated investment into Intechnica.
About this update from Mercia Asset Management Plc
[{"type":"text","content":"\n \nRNS Number : 1486Z Mercia Technologies PLC 13 December 2017 \n\n\n\n\n\nRNS\n\n\n13 December 2017\n\n\n\n\nMercia Technologies PLC\n(\"Mercia\" or the \"Group\")\n \nMercia invests £3.5million as part of a £5.0million syndicated investment into Intechnica \nMercia Technologies PLC (AIM: MERC), the national investment group focused on the funding and scaling of innovative technology businesses with high growth potential from the UK regions, has completed a £3.5million direct investment into Intechnica Limited (\"Intechnica\"), a rapidly growing Manchester-based business that provides scalable software solutions to manage high and variable website traffic demand, including the removal of unwanted traffic from bots, crawlers and spiders.\n \nMercia's investment is part of a £5.0million funding round alongside existing private investors and takes the Group's direct shareholding to 24.3%. The round includes a £1.3million convertible loan facility which is also being provided by Mercia. This facility is subject to the achievement of certain future performance milestones by Intechnica.\n \nThis investment will enable Intechnica to scale its TrafficDefender product suite. Typically, over half of website traffic is automated non-human activity*. Internet bots perform repetitive tasks at a much higher rate than is possible by humans and can overload websites with unwanted traffic. In addition, key events caused by promotions and seasonal sales etc. can also overload websites making them inefficient, which results in costly down times and a poor customer experience. TrafficDefender manages both human and bot traffic to ensure continual positive customer interactions. \n \nWith revenue growth of over 150% during the last 3 years, the company has already developed a high-profile client base including Ted Baker, ao.com, Pets at Home and Avis. This latest funding will be used to boost its sales and marketing resources, including overseas expansion.\n \nJeremy Gidlow, Managing Director of Intechnica, said: \"We are pleased to have our long-standing investors reaffirm their support for Intechnica with this latest fundraise. The capital will allow us to scale up the delivery of our cloud-based solutions to meet growing demand in sectors such as online retail, insurance, digital publishi...