Business
Nova Scotia Business Leaders MedMira and Tri-Star Industries Enter Strategic Marketing Partnership
HALIFAX, March 24 /CNW/ - MedMira Inc., ("MedMira") (TSX Venture: MIR, NASDAQ: MMIRF), a develope...
About this update from Medmira Inc.
[{"type":"text","content":"\n\n\n\nHALIFAX, March 24 /CNW/ - MedMira Inc., ("MedMira") (TSX Venture: MIR,\nNASDAQ: MMIRF), a developer and marketer of rapid diagnostic technology and\nsolutions, and Tri-Star Industries (Tri-Star), a leading Canadian manufacturer\nand exporter of ground ambulances, announced today that they are forming a\nstrategic marketing partnership.\n\n\nUnder the agreement Tri-Star and MedMira will market and sell co-branded\nrapid diagnostics, extending both companies' market reach and exposure while\nestablishing new revenue streams. Together, MedMira and Tri-Star will tap\nopportunities in Latin America, the Caribbean, and the Middle East where\nTri-Star has developed in-depth market knowledge and customer bases.\n\n\n"We are excited to add a Nova Scotia company like Tri-Star to our growing\nbase of strategic global partners. Besides the fact that we are both Nova\nScotia companies, there are many other synergies between Tri-Star and MedMira\nthat we believe will make this a successful partnership," said Hermes Chan,\nCEO, MedMira Inc. "Tri-Star brings a wealth of knowledge and experience in\nnavigating the complexities of Latin American, Caribbean, and Middle Eastern\nmarkets where demand exists for quality diagnostics."\n\n\nThe MedMira/Tri-Star partnership enables each to bring critical success\nfactors together in order to deliver positive, revenue generating results.\nUnder the terms of the agreement, MedMira will manufacture its complete line\nof rapid diagnostics, which includes HIV, hepatitis and multiple tests built\non the Company's patented and award-winning rapid flow-through technology\nplatform, and Tri-Star will obtain regulatory approvals, promote, and sell the\nco-branded tests through their existing and newly established sales channels\nin Latin America, the Caribbean and the Middle East.\n\n\n"Partnering with MedMira enables us to expand our product offering to\nexisting customers in the healthcare sector, while creating new revenue\nstreams for both companies," said Keith Condon, CEO Tri-Star Industries. "The\npowerful combination of MedMira's quality diagnostics with our first-hand\nexperience in these markets will enable the streamlined delivery of critical\nhealthcare solutions to regions where they can do the most good and are most\nneeded."\n\n\nAbout Tri-S...