Business
MedMira Debuts New Brand Identity and Redesigned Company Website
HALIFAX, Nov. 2, 2012 /CNW/ - MedMira Inc., (MedMira) (TSXV: MIR), a developer of rapid dia...
About this update from Medmira Inc.
[{"type":"text","content":"\n\n\n\n\n\nHALIFAX, Nov. 2, 2012 /CNW/ - MedMira Inc., (MedMira) (TSXV: MIR), a\n developer of rapid diagnostic technology and solutions, has launched a\n new brand identity for the Company along with a redesigned website at www.medmira.com.\n\n\nMedMira's new brand identity is designed to reflect its innovative\n mindset and its core focus on technology and high quality testing\n solutions.  The logo symbol identifies with the Company name and the\n unique vertical flow-through technology that sets MedMira apart from\n other rapid diagnostics companies.  The symbol also illustrates the\n advanced multiplex capabilities of MedMira's rapid testing solutions\n that deliver a minimum three test results on a single device.  The new\n identity will also be applied to the Company's product portfolio of\n rapid testing solutions.\n\n\n\"We are proud to introduce this unique wordmark and symbol as part of\n our brand identity as it reflects the quality of our world class rapid\n vertical flow-through diagnostic technology and testing solutions,\"\n said Hermes Chan, CEO.  \"Our new look represents a key piece in a\n strategic transformation for the Company, as we go forward with a solid\n technology and product focus to deliver advanced rapid testing\n solutions to customers and value to our shareholders.\"\n\n\nA central piece in MedMira's brand evolution is the redesigned and\n upgraded Company website, which boasts a new, modern look as well as\n quick and easy access to more in-depth product and company\n information.  The new site includes product demonstration videos that\n illustrate how to use MedMira's rapid testing solutions in various\n environments, including point of care, laboratories and batch testing\n settings.  These new videos are key sales and training tools for\n MedMira's partners and customers.  The new website also includes an\n enriched section for investors, with an extensive Investor Kit. \n MedMira worked with the digital marketing agency, Headspace Design (www.headspacedesign.ca), to develop the new identity and website.\n\n\nChan added, \"Working with partners, customers and key stakeholders\n around the world, we understand the importance of providing information\n about our products and our Company online.  With this in mind we have\n launched our redesigned w...