Business
MedMira Continues Momentum in Eastern Europe Expanding Distribution Network to Include Moldova and Ukraine
Regional Distributor Enters New Markets with MiraCare and Multiplo Tests HALIFAX, April 24 /CNW/ ...
About this update from Medmira Inc.
[{"type":"text","content":"\n\n\n\nRegional Distributor Enters New Markets with MiraCare and Multiplo Tests\n\n\nHALIFAX, April 24 /CNW/ - MedMira Inc., ("MedMira") (TSX Venture: MIR,\nNASDAQ: MMIRF), a global market leader in premium rapid diagnostic solutions,\nannounced today that it continues to build sales momentum, expand into new\nsales territories, and extend its product reach in Eastern Europe. Building on\nan initial distribution channel in Romania MedMira is expanding its footprint\nin the region to include the Republic of Moldova and Ukraine. Together with\nits regional distribution partner, S.C. Roned International S.R.L., MedMira\nwill bring MiraCare(TM) Rapid HIV Test to these markets immediately and begin\nthe approval process for Multiplo(TM) Rapid HBV/HIV/HCV Test.\n\n\n"We're very excited about bringing MedMira's products to our customers in\nMoldova and Ukraine following the positive response we have had in Romania.\nMedMira's unique Multiplo line of tests has captured the interest of many\nlevels of government in all three countries. In Romania, hepatitis/HIV\nco-infections are very serious and we are seeking our government's full\ncooperation in approving MedMira's Multiplo triple test at the earliest\npossible date," said Dumitru Vescu, Executive Director of S.C. Roned\nInternational S.R.L. and President of the Romania-Moldova Chamber of Commerce.\n"We have started the process to allow MedMira's Multiplo test to be\ndistributed through the Over-the-Counter (OTC) channels in Romania and we are\nalso working with local NGO tenders to further expand the sales\nopportunities."\n\n\nMultiplo HBV/HIV/HCV is one of MedMira's multiple rapid diagnostic tests\nwhich simultaneously detects antibodies to HIV and the hepatitis B and C\nviruses in a single drop of blood. Multiplo stands alone as the only\ncommercially available rapid test for HIV and Hepatitis co-infection. Multiplo\nis being used in the United Nations Office on Drugs and Crime (UNODC)\nBehavioural Surveillance Surveys (BSS) Among Injecting Drug Users and Sex\nWorkers in Romania beginning in May of this year.\n\n\n"The momentum we are seeing in Eastern Europe is affirmation that our\nbusiness and product strategies are working and we are very excited about the\nprogress that our partner has made in recent months. We fully expect that the\napprov...