Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally, Ushering in a New Era of Privacy-preserving, Contextual CTV Advertising

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[{"type":"image","alt":"Samba TV","displaySize":"","headline":null,"caption":"Samba TV","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":88,"url":"https://media.zenfs.com/en/globenewswire.com/3d100f84e66745cf23dcaf8334655b8f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/nu1bd3ulYtrdkMGIarunQw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTEyMztjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/3d100f84e66745cf23dcaf8334655b8f","width":300,"height":88}},"lazy":false},{"type":"text","content":"Samba AI™ and MediaTek’s MiraAware deliver lightning-fast, on-device content intelligence for smarter, safer, and more decentralized connected TV personalization at scale","length":170,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, Sept. 04, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced its partnership with MediaTek, the world’s largest supplier of smart TV chipsets, to launch Samba AI™ with MiraAware, a groundbreaking edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV).","length":364,"tagName":"p"},{"type":"text","content":"The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening on screen at the moment it appears. Built directly into MediaTek’s dedicated AI processing layer, Samba AI™ enables the TV itself to detect scenes, objects, brands, interactions and even sentiment of what’s happening onscreen without needing to send data to the cloud. The result is real-time contextual analysis that powers brand-safe advertising, AI-generated metadata, and content-aware experiences, while reinforcing user privacy and ensuring a smooth and uninterrupted viewing experience.","length":623,"tagName":"p"},{"type":"text","content":"“For the last 15 years, Smart TVs have been trapped in a cycle of marginal improvements while the rest of computing has seen revolutionary change,” said Samba TV CEO and Co-founder Ashwin Navin. “It’s about time the AI-era reaches your TV, and we believe on-device vision models and deep learning architectures will fundamentally transform passive displays into systems with real-time contextual understanding. We're defining the contextual computing era within the biggest display in your house. Samba AI™ pushes media intelligence di...

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