Business
MediaCo Promotes René Santaella to Chief Growth & Innovation Officer
Newly Created Role Will Own “Supply + Growth Engines” for TV, Audio and Digital & Streaming NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA),
About this update from Mediaco Holding Inc.
[{"type":"text","content":"\nNewly Created Role Will Own “Supply + Growth Engines” for TV, Audio and Digital & Streaming\n\n\n NEW YORK--(BUSINESS WIRE)--\nMediaCo Holding Inc. (Nasdaq: MDIA), a leading, multicultural multiplatform media company spanning TV, audio, digital and streaming, today announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260309133900/en/René Santaella\n“MediaCo grew significantly in 2025 with record ratings and streaming viewership, revenue and reach. We are the momentum in the market, so we are investing in the required leadership and resources to accelerate growth,” said Albert Rodriguez, Chief Executive Officer of MediaCo. “René has a proven track record in building, modernizing and scaling multiplatform businesses and delivering measurable results. This new role is designed to be relentlessly focused on growth and innovation and maximizing the impact of our content, distribution, product and monetization engines.”\n\n\nA NEW ROLE BUILT TO SCALE MEDIACO’S GROWTH ENGINES\n\n\nAs Chief Growth & Innovation Officer, Santaella will report to the CEO and work alongside the C-suite to lead the strategy and execution of MediaCo’s Supply + Growth Engines across TV, Audio and Digital & Streaming, including:\n\n\n\ncontent portfolio, originals development and programming strategy\n\n\n\ndistribution and strategic partnerships\n\n\n\nproduct and audience engagement\n\n\n\ndata and analytics to power testing and decision-making\n\n\n\ntech innovation, AI and workflow transformation\n\n\n\ninventory and revenue enablement\n\n\n\n“This role is designed around a simple truth: in today’s media landscape, growth comes from aligning the entire chain around consumers and a multiplatform world on every screen and every device,” said Santaella. “I’m excited to be hyper focused on growth and innovation by optimizing the value of our content portfolio, expandin...