Business
MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election
NEW YORK, October 07, 2025--MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo’s owned & operated stations, affiliates, digital platforms, hyper-focused live news in most markets and live news coverage in every market digitally, advanced data and analytics, and i
About this update from Mediaco Holding Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/4b92697329225ac29da49b4e3b41a31c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7V.xlwC0DDo2B5Etmx2a5g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/4b92697329225ac29da49b4e3b41a31c","width":480,"height":270}},"lazy":false},{"type":"text","content":"NEW YORK, October 07, 2025--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo’s owned & operated stations, affiliates, digital platforms, hyper-focused live news in most markets and live news coverage in every market digitally, advanced data and analytics, and its exclusive partnership with Do It Outdoors, the company reaches voters across television, radio, streaming, and out-of-home (OOH) platforms using geofencing, shadow fencing, and mobile activation tools.","length":725,"tagName":"p"},{"type":"text","content":"A recent Miller Kaplan report for New York, covering results through July 2025, underscores MediaCo’s leadership: the company captured 44% of all political and advocacy revenue, generating seven-figure results. MediaCo’s data-driven intelligence and cross-platform reach ensure campaigns can directly target and influence key voting audiences with unmatched precision.","length":368,"tagName":"p"},{"type":"text","content":"Albert Rodriguez, CEO of MediaCo, said, "The 2024 election proved that multicultural audiences decided the outcome—and their influence continues to grow. Hispanics, Blacks, and Asians will be critical in the 2026 election, and MediaCo is the leader in reaching them. With our data and analytics, combined with our OOH capabilities through Do It Outdoors—including geofencing and shadow fencing—and our live news presence, we can identify, engage, and activate these voters like no one else."","length":501,"tagName":"p"},{"type":"text","content":"To strengthen its political operations, MediaCo has appointed Tomas N. Regalado as Vice President of S...