Business
MediaCo Holding Inc.’s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage
NEW YORK, December 15, 2025--MediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV’s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1–0 win in the opening match of the championship series.
About this update from Mediaco Holding Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/6ce9656429d9d5614d64b8936cea67b6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/GU7jFA8V2wp0C3sFNZsIFA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6ce9656429d9d5614d64b8936cea67b6","width":480,"height":270}},"lazy":false},{"type":"text","content":"NEW YORK, December 15, 2025--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV’s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1–0 win in the opening match of the championship series.","length":439,"tagName":"p"},{"type":"text","content":"Among both P18-49 and P25-54, EstrellaTV posted its second-highest Thursday prime of the year, outperforming UniMás across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV’s highest Liga MX audience ever among P18–49 at 118.6 thousand viewers, surpassing Fox Deportes (102.9k) and Universo (35.0k). The match also aired on Telemundo (364.0k P18–49), reflecting the strong, multi-network demand for Liga MX Finals coverage.","length":461,"tagName":"p"},{"type":"text","content":"The championship series concluded on December 14, with Toluca securing its second consecutive Liga MX title following a dramatic 9–8 penalty shootout after a 2–2 aggregate draw. EstrellaTV holds home-game broadcast rights for both the men’s and women’s Tigres teams. Last month, Tigres Femenil captured its own championship, defeating Club América 4–3 on aggregate in the two-leg final.","length":386,"tagName":"p"},{"type":"text","content":""Liga MX continues to be one of the most powerful drivers of audience engagement in Spanish-language television," said Rene Santaella, Chief Operating Officer, MediaCo Holding Inc. "This performance reflects the growing momentum of EstrellaTV and our continued focus on delivering premium live sports that resonate with our viewers."","length":353,"tagName":"p"},{"type":"text","content":"&...