Business
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
NEW YORK, June 03, 2025--MediaCo, a leading multicultural, multiplatform media powerhouse, announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
About this update from Mediaco Holding Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/0542b22b9626126322f4b8c56069db2a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/N6sCR3twdTQ2uiLOSgb9fg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/0542b22b9626126322f4b8c56069db2a","width":480,"height":270}},"lazy":false},{"type":"text","content":"NEW YORK, June 03, 2025--(BUSINESS WIRE)--MediaCo, a leading multicultural, multiplatform media powerhouse, announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.","length":344,"tagName":"p"},{"type":"text","content":"Broadcast Television Performance1","length":33,"tagName":"p"},{"type":"text","content":"EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a year ago driven largely by its regular series programming Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%) and 24 Horas Late (+122%). Additionally, on May 14th, the network delivered its largest full coverage P18-49 audience of its semifinal Liga MX match between Tigres UANL vs Toluca (+157% vs. the network’s 2024/25 Men’s Liga MX average).","length":519,"tagName":"p"},{"type":"text","content":"Local Television Performance2","length":29,"tagName":"p"},{"type":"text","content":"EstrellaTV Local also had gains in the combined book averages of April and May vs. the same period a year ago. Three of the network’s biggest owned and operated stations grew in weekday prime: KRCA / Los Angeles nearly doubled its P18-49 audience (+96%), QFAA / Dallas grew +49% and KZJL / Houston increased +143%. Additionally, WGEN / Miami was up in weekday prime year-to-year among P25-54 by +198%.","length":401,"tagName":"p"},{"type":"text","content":"Radio Performance3","length":18,"tagName":"p"},{"type":"text","content":"MediaCo also announced significant audience growth in its radio division during the first four months of 2025, outpacing overall market growth. MediaCo radio stations saw audience increas...