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HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History and the Highest Rated Multicultural Station Regardless of Language

NEW YORK, October 21, 2025--MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship hip hop station, WQHT-FM (HOT 97), achieved its highest monthly audience levels in history among Adults 18-49 during radio prime (Monday–Friday, 6am–7pm) in September 2025.

articleMediaco Holding Inc.October 21, 20252/company/mediaco-holding-inc/news/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history-and-the-highest-rated-multicultural-station-regardless-of-language
HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History and the Highest Rated Multicultural Station Regardless of Language

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