Business
SHIFT Communications Earns Chief Marketer, PRNEWS & PR Club Awards for Consumer PR Work with McDonald’s
SHIFT’s strength as consumer PR agency recognized for “Bills Mafia” sports marketing campaign that boosted brand relevance and salesBOSTON, Dec. 16, 2025 (GLOBE NEWSWIRE) -- SHIFT Communications, an integrated PR agency for consumer, healthcare and B2B technology brands, has earned national recognition for its work with the McDonald’s Owner/Operator Association of the Empire State with its integrated agency team partners Moroch and OMD. The “Getting into the Minds, Hearts & Stomachs of ‘Bills Ma
About this update from Mcdonald's Corporation
[{"type":"image","alt":"SHIFT Communications","displaySize":"","headline":null,"caption":"SHIFT Communications","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":80,"url":"https://media.zenfs.com/en/globenewswire.com/d1beafb0a0f3ad387be354f5bef91590"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/hAYUAw40.1XMdTD0OCT7wA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTExMjtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/d1beafb0a0f3ad387be354f5bef91590","width":300,"height":80}},"lazy":false},{"type":"text","content":"SHIFT’s strength as consumer PR agency recognized for “Bills Mafia” sports marketing campaign that boosted brand relevance and sales","length":132,"tagName":"p"},{"type":"text","content":"BOSTON, Dec. 16, 2025 (GLOBE NEWSWIRE) -- SHIFT Communications, an integrated PR agency for consumer, healthcare and B2B technology brands, has earned national recognition for its work with the McDonald’s Owner/Operator Association of the Empire State with its integrated agency team partners Moroch and OMD. The “Getting into the Minds, Hearts & Stomachs of ‘Bills Mafia’” campaign has now received four industry awards, highlighting SHIFT’s strength as a consumer PR agency.","length":480,"tagName":"p"},{"type":"text","content":"SHIFT recognition for PR work with McDonald’s","length":45,"tagName":"p"},{"type":"text","content":"The Buffalo Bills sponsorship was a strategy to boost local relevance by connecting with the “Bills Mafia” fandom. The multichannel PR and marketing campaign — with activations including a “Bills Mafia Box,” “Buffalo Chill” beverage and “Big Mac Sack” offer — helped fans celebrate their team alongside McDonald’s all season long.","length":330,"tagName":"p"},{"type":"text","content":"SHIFT led PR promotion, creating integrated storytelling moments across social, influencer and earned media that boosted press coverage 255% y-o-y. Moroch led strategy and creative. OMD led paid amplification.","length":209,"tagName":"p"},{"type":"text","content":"The campaign exceeded its goals, driving a 16.9% lift in new app customers as well as record-breaking sales performance in-restaurant. It also impressed award judges, earning wins with:","length":185,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Chief Marketer Top 50 Campaigns of 2025: Restaurant/F&B category winner","length":75,"ta...