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MasterCraft Launches ‘Surf to Save Lives’ Campaign Supporting St. Jude Children’s Research Hospital®
MasterCraft’s ‘Surf to Save Lives’ Campaign Dedicated to Raising Awareness and Fundsto Support the lifesaving mission of St. Jude: Finding cures. Saving
About this update from Mastercraft Boat Holdings, Inc.
[{"type":"text","content":"MasterCraft’s ‘Surf to Save Lives’ Campaign Dedicated to Raising Awareness and Fundsto Support the lifesaving mission of St. Jude: Finding cures. Saving children.® Former Professional Wakeboarder and Childhood Cancer Survivor Alexa Score Named Official Spokesperson for ‘Surf to Save Lives’ Campaign VONORE, Tenn., May 10, 2023 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, the world’s best-selling towboat boat brand five years running, today announced a partnership with St. Jude Children’s Research Hospital® and the launch of its ‘Surf to Save Lives’ campaign benefitting St. Jude. The two Tennessee-based organizations have joined forces with the goal of bringing together the boating community to raise awareness and support the work of St. Jude in researching and treating childhood cancer and other catastrophic pediatric diseases. Through the shared commitment of enriching the lives of families and making memories possible, MasterCraft’s and St. Jude’s joint effort around the Surf to Save Lives campaign will allow boaters from all over the country to do what they love, while raising money for a good cause. From now until October 1, 2023, MasterCraft will donate $1 for every minute of on-water activity logged on the MasterCraft app, with a maximum donation of $75,000. Boaters can raise funds while enjoying their favorite tow sports like wakeboarding, water-skiing or wakesurfing. This fundraising and awareness campaign is not limited to only MasterCraft owners. Any boat owner can participate by simply downloading the MasterCraft app and logging their towing time. “We’re proud to partner with St. Jude and announce our Surf to Save Lives campaign, as the program provides us with the opportunity to make a real difference by raising funds and increasing awareness for a worthy cause,” said Fred Brightbill, CEO of MasterCraft Boat Holdings. “Boating is a family-oriented activity, and we felt there was a great opportunity to engage the greater boating community by asking them to log their behind-the-boat time to raise funds and help families in need all around the country.” Former professional wakeboarder, TV host, and MasterCraft Ambassador Alexa Score will serve as the spokesperson for the Surf to Save Lives campaign. “As a survivor of childhood leukemia, a type of blood cancer, this cause is near and dear to my heart,” said Score. “Havin...