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MasterCraft Boat Holdings Innovates at Record Speed With Aviara
New Brand Launches Third Model in Inaugural Year at Miami International Boat Show VONORE, Tenn.--(BUSINESS WIRE)-- MasterCraft Boat Holdings, Inc. (NASDAQ:
About this update from Mastercraft Boat Holdings, Inc.
[{"type":"text","content":"\nNew Brand Launches Third Model in Inaugural Year at Miami International Boat Show\n\n VONORE, Tenn.--(BUSINESS WIRE)--\nMasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) modernized the luxury day boat category with the premiere of a new brand, Aviara in 2019. As a capstone to the successful launch, today Aviara debuts its third model in its inaugural year, the AV40, at the 2020 Miami International Boat Show. The yacht-certified AV40, the completion of the new collection, is the largest of the Aviara line-up and boasts added cabin space and expandable folding deck terraces in addition to other features available on its counterparts, the AV32 and AV36.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200213005886/en/Elegant lines and precision engineering combine to create an open and inviting living area in the new AV40 by Aviara. (Photo: Business Wire)\n\n“Aviara has successfully positioned itself as the premium day boat brand in the industry,” said Fred Brightbill, CEO and Chairman of MasterCraft Boat Holdings, Inc. “We achieved our goal: to build a luxury line within MasterCraft Boat Holdings’ portfolio that customers aspire to own. Aviara boats deliver the experience our customers expect – from the innovative engineering to sleek design, to a proven dealer distribution network. We’ve methodically built a stunning collection of modern day boats to stand the test of time.”\n\n\nThe AV40’s progressive style and elevated control set it apart from other vessels of similar size. The eye-catching European styling is enhanced by quality details and modern comfort. The open deck terraces extend on both starboard and port sides to expand entertaining space with the push of a button. Captains enjoy hosting a crowd from the meticulously designed helm, with standard joystick controls and two engine options (either twin IImor Marine sterndrive or triple Mercury outboard propulsion), Klipsch audio system, available heated seats, gourmet wet bar with dual grills, refrigerators, and a power sunroof. Passengers relax in spacious seating in one of three living areas – the bow, cockpit, and transom. When at rest, the transom seats and patented independent, adjustable barstool-style seating ensures no one misses a view of the sunset.\n\n\nThis boat provides the ultimate space to bring mu...