Business
MasterCraft Announces Executive Promotions to Newly Created C-Suite Roles
George Steinbarger Named Chief Revenue Officer Dave Ekern Named Chief Product Officer New Roles Centralize Oversight of Brands to Focus on Customer-Centric
About this update from Mastercraft Boat Holdings, Inc.
[{"type":"text","content":"George Steinbarger Named Chief Revenue Officer\n Dave Ekern Named Chief Product Officer New Roles Centralize Oversight of Brands to Focus on Customer-Centric Strategy and Drive Synergies, Innovation and Growth VONORE, Tenn., March 10, 2020 (GLOBE NEWSWIRE) -- MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) (the “Company”) today announced that it has promoted George Steinbarger, the Company’s Vice President of Strategy and Business Development, and Dave Ekern, Vice President of Operations, to the newly created roles of Chief Revenue Officer and Chief Product Officer, respectively. “Since joining MasterCraft, George and Dave have helped propel our success and position the Company for the future,” said Fred Brightbill, CEO and Chairman of MasterCraft Boat Holdings, Inc. “As we detailed in February, we have a new, value-enhancing strategy to drive sustainable, accelerated growth that centers on sharing and leveraging resources across the organization to create synergies, further innovation, enhance quality and drive long-term growth. George and Dave will be instrumental in these efforts.” Brightbill continued, “In his new role, George is focused on driving top-line growth across all Company brands, with direct oversight of MasterCraft’s sales and marketing functions. With our customer-driven strategy, we believe there is an opportunity to more fully engage with potential customers, as well as our dealers, to better market and sell the full range of MasterCraft’s portfolio across the entire customer lifecycle.” Said Brightbill, “As Chief Product Officer, Dave’s primary responsibility is centralizing our product development and engineering function, allowing us to leverage expertise across our entire portfolio, including Aviara, Crest and NauticStar. Our goal is to accelerate product innovation cycles while ensuring we are consistently producing high-quality products and maintaining the integrity and unique aspects of each brand. We expect to start realizing the benefits of these efforts over the next model year as we finalize the reorganization and deploy industry-leading product development processes more broadly throughout the organization. “With our new leaders and key strategic initiatives in place, we believe MasterCraft will be a more competitive player and have significant opportunities to drive growth and capture a greater sha...