Business
Continental Battery Systems Selected by Mazda as Nationwide Battery Partner Across U.S. Dealer Network
DALLAS, April 10, 2026--CBS named Mazda’s U.S. battery supplier, delivering reliable solutions, nationwide distribution, and dealer support to drive growth.
About this update from Mazda Motor Corp.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/44290b9466bacb6ee7bc9a927eab6d00"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/yMDQx81WmlSBnm3qp4MDuQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2MA--/https://media.zenfs.com/en/business-wire.com/44290b9466bacb6ee7bc9a927eab6d00","width":480,"height":480}},"lazy":false},{"type":"text","content":"DALLAS, April 10, 2026--(BUSINESS WIRE)--Continental Battery Systems (CBS), a leading North American battery distributor, has been selected by Mazda North American Operations as its nationwide battery supply partner, supporting Mazda’s U.S. dealer network with reliable, high-performance battery solutions.","length":306,"tagName":"p"},{"type":"text","content":"On April 6, 2026, CBS began providing batteries across Mazda’s U.S. dealerships, leveraging its extensive distribution network to ensure consistent availability, rapid delivery, and dependable service at scale. The partnership also creates an opportunity to accelerate growth within the battery category through enhanced marketing support and dealer-focused programs.","length":367,"tagName":"p"},{"type":"text","content":""This partnership reflects the strength of our national footprint and our ability to deliver consistent, reliable support at the dealer level," said John Rauco, Chief Commercial Officer at CBS. "Mazda needed a partner who could execute across the entire U.S. network, and our platform is built to deliver that level of performance while helping drive growth in the battery category."","length":403,"tagName":"p"},{"type":"text","content":""CBS stood out for its ability to deliver consistent coverage across our dealer network and support our long-term operational goals," said Rob Miline, Vice President of Accessory and Aftersales at Mazda North American Operations. "Beyond supply, their capabilities in category management, marketing support, and dealer engagement position us to grow the battery business across our network."","length":411,"tagName":"p"},{"type":"text","content":"Through this partnership, CBS will deliver consistent service, product availability, and support across Mazda’s U.S. dealer network—helping ensure dealers have t...