Press release
Velan Studios and Mattel Reveal Hot Wheels™: Rift Rally, a Mixed Reality Racing Experience Coming to iOS and PlayStation on March 14
Now Available for Pre-Order, Hot Wheels: Rift Rally Blends Physical and Digital Play So Players Can Create Their Ultimate Hot Wheels Race Track Right at Home
About this update from Mattel, Inc.
[{"type":"text","content":"\nNow Available for Pre-Order, Hot Wheels: Rift Rally Blends Physical and Digital Play So Players Can Create Their Ultimate Hot Wheels Race Track Right at Home\n\n TROY, N.Y.--(BUSINESS WIRE)--\nVelan Studios and Mattel, Inc. (NASDAQ: MAT) today announced Hot Wheels: Rift Rally, a new mixed reality racing experience coming to the App Store for iOS, PlayStation 4 and PlayStation 5 on March 14, 2023. Hot Wheels: Rift Rally combines the thrill of a AAA racing game with Velan’s patented RC mixed reality tech for a unique new Hot Wheels® experience that blends the real world with over-the-top digital environments. Pre-orders are available now at www.riftrally.com.\n\n“Our mission at Velan has always been to create breakthrough games that feel magical to players,” said Karthik Bala, CEO, Velan Studios. “Our background combining digital and physical play taught us a lot about the mixed reality racing genre we invented, which we used to bring a transformational new experience to Hot Wheels: Rift Rally.”\n\nHot Wheels: Rift Rally puts players behind the wheel of their favorite Hot Wheels vehicles using the Chameleon RC car, which can digitally transform into more than 140 vehicle variations. This includes iconic Hot Wheels such as Twin Mill™, Bone Shaker™, Mach Speeder™, Gotta Go™, and more fan favorites, as well as several Rift Rally original vehicles.\n\nIn Hot Wheels: Rift Rally, players have two ways to play. In Campaign mode, players set up Rift Gates to create the ultimate mixed reality track and explore different challenge maps where there are multiple challenges to complete and races to race. In Stunt mode, players drive and stunt the Chameleon without gates as they chain together drifts, wheelies, and burnouts to hit high scores and earn rewards.\n\n\"Velan Studios' innovative game design and technology introduces a breakthrough play experience for Hot Wheels fans by transforming their home into the ultimate Hot Wheels track for their digital car collection,” said Mike DeLaet, Global Head of Digital Gaming, Mattel. “Hot Wheels: Rift Rally unlocks an exciting new kind of creative play for Hot Wheels fans by bridging physical and digital play in a way we’ve never seen before,” added Chris Down, Chief Design Officer, Mattel.\n\nHot Wheels: Rift Rally will launch on the App Store for iOS and PlayStation Store on March 14, 2023. Play...