Press release
UNO® Teams Up With Nike and Giannis for a Wild Product Collection
Nike and Giannis Celebrate the 50th Anniversary of UNO with a Slam Dunk; Including a Footwear Line, Apparel Capsule, Custom Card Deck from Mattel Creations
About this update from Mattel, Inc.
[{"type":"text","content":"\nNike and Giannis Celebrate the 50th Anniversary of UNO with a Slam Dunk; Including a Footwear Line, Apparel Capsule, Custom Card Deck from Mattel Creations and UNO In-App Event\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211027005392/en/UNO® Teams Up with Nike and Giannis for a Wild Product Collection (Photo: Business Wire)\n“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they’ve created something for every Nike, UNO and basketball fan in this collection.”\n\n“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”\n\nThe collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game’s iconic colors, design elements and a special 3-4 card design into the following products:\n\n\nFootwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.\n\n\n\nSpecial-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.\n\n\n\nGiannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.\n\n\nAs a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. Wit...