Press release
UNO® Enters New Category of Gameplay with Launch of Wild Twists™ Playing Cards
UNO brand expands into the playing cards market with new deck offering classic card games with signature UNO Wild Twists EL SEGUNDO, Calif.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nUNO brand expands into the playing cards market with new deck offering classic card games with signature UNO Wild Twists\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today the launch of WILD TWISTS™ PLAYING CARDS BY UNO® – the first UNO deck where players can play their favorite classic card games like Poker, Go Fish, and Gin Rummy – with the option to enjoy the wild twists and turns of UNO games that fans know and love.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220510005903/en/Mattel is launching WILD TWISTS™ PLAYING CARDS BY UNO® – the first UNO deck where players can play their favorite classic card games like Poker, Go Fish, and Gin Rummy – with the option to enjoy the wild twists and turns of UNO games that fans know and love. (Photo: Business Wire)\nUNO Wild Twists Playing Cards is a standard deck of 52 playing cards for a number of classic card games. However, in typical UNO fashion, each Wild Twists Playing Cards deck also includes eight special Wild Cards to help take game night to the next level.\n\n“Expanding UNO into playing cards marks another category of gaming that UNO has explored in recent years, and feels like a natural evolution to amplify gameplay,” said Ray Adler, Global Head of Games, Mattel. “This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive.”\n\nEach Wild Card features a different way to change up the game. While there are Wild Cards for each individual suit, there are also extra Wild Cards to represent multiple suits at once. The “Red Wild Card” can represent any Heart or Diamond card a player may need, while the “Black Wild Card” can stand in for any Club or Spade.\n\nUNO Wild Twists Playing Cards also exclusively includes the instructions for “Wild Race,” a fast-paced card game that can only be played with this deck.\n\nThe launch of UNO Wild Twists Playing Cards marks the first time that UNO has entered the playing card market. The UNO brand continues to introduce new ways to play the classic game, including the unpredictable UNO All Wild™ game and a venture into the collectibles category with the UNO Ultimate™ game.\n\nRecent expansions into online gameplay, art and fashion collaborations, the NFT...