Press release

Thomas & Friends™ Announces Global 75th Anniversary Activities Throughout 2020

Thomas & Friends™ will unveil new episodes, specials, and short form content, music, toys, books, exciting partnerships, and an all-new podcast for kids in

articleMattel, Inc.April 28, 20204/company/mattel-inc/news/thomas-friendstm-announces-global-75th-anniversary-activities-throughout-2020-2020-04
Thomas & Friends™ Announces Global 75th Anniversary Activities Throughout 2020

About this update from Mattel, Inc.

[{"type":"text","content":"\n\nThomas & Friends™ will unveil new episodes, specials, and short form content, music, toys, books, exciting partnerships, and an all-new podcast for kids in this celebratory year\n\n\nNew content is headlined by 1 x 22' special titled Thomas & Friends: The Royal Engine featuring Her Majesty The Queen and HRH The Prince of Wales as a child, along with a special introduction by Harry, The Duke of Sussex \n\n\nMattel is collaborating with Calm to offer kids a new way of engaging with Thomas & Friends through mindfulness\n\n\nCaribu is teaming up with multi-platinum recording artist Kevin Jonas to read classic Thomas & Friends books releasing every week in May\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nToday, Mattel, Inc. (NASDAQ: MAT), kicks off worldwide celebrations for the 75th anniversary of the iconic global preschool brand, Thomas & Friends™. The momentous year for the iconic No.1 Blue Tank Engine will include exciting partnerships, engaging apps and e-books, brand-new music, and new episodic content and specials.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200428005247/en/Thomas & Friends Celebrates 75th Anniversary (Photo: Business Wire)\n\nThe first Thomas & Friends story was created 75 years ago by the Rev. W. Awdry for his son, Christopher. Today, Thomas is just as beloved by children as he was when he first chugged down the tracks in 1945. With constantly evolving content and more ways to reach fans than ever before, Thomas is inviting everyone to celebrate the 75th Anniversary throughout 2020.\n\n\n“Since the beginning, Thomas & Friends has celebrated friendship and teamwork through storytelling which has cultivated fan love across generations. In this milestone 75th year, we are releasing more storytelling content than ever before to engage the next generation of fans,” said Chuck Scothon, SVP and GM of Infant and Preschool, Mattel. “While families are spending more time at home, we are able to offer new content to enjoy together across videos, books, apps and through music and podcasts and are thrilled that we could partner with leading platforms like Calm and Caribu along with Netflix and Harry, The Duke of Sussex to bring this content home for fans.”\n\n\nThe power of the Thomas & Friends brand is evident across many platforms, but most of all i...

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