Press release
A Sweet Surprise Arrives for American Girl Fans with the Debut of Summer McKinny™ — the 2025 Girl of the Year™!
A budding entrepreneur, Summer™ joins the brand’s popular line of character dolls and books that inspire kids with courage, confidence, and strength of
About this update from Mattel, Inc.
[{"type":"text","content":"\nA budding entrepreneur, Summer™ joins the brand’s popular line of character dolls and books that inspire kids with courage, confidence, and strength of character\n\nTo champion children’s literacy, brand donates more than $100,0001 in American Girl books to longtime education partner and leading children’s nonprofit Save the Children\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nToday, American Girl, a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful brands, unveils its 2025 Girl of the Year, Summer McKinny. Summer joins the brand’s line of contemporary characters that represent a wide range of backgrounds and interests to reflect what it means to be an American girl today. Growing up in Columbia, Maryland, ten-year-old Summer is a dog lover and baker who turns her two passions into a business of her own. Encouraged by her shop-owner aunt, Summer enters a youth entrepreneur fair where she gains new skills in business ownership—an increasingly popular career choice among Gen Alphas2. As Summer’s capabilities and confidence grow, she learns that hard work, patience, and understanding are at the heart of every successful venture—in business and in life.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240912822437/en/A Sweet Surprise Arrives for American Girl Fans with the Debut of Summer McKinny™ — the 2025 Girl of the Year™! (Photo: Business Wire)\n“With her strong entrepreneurial spirit, Summer McKinny, our 2025 Girl of the Year, will resonate with today’s kids who are equally determined about pursuing their passions,” says Jamie Cygielman, General Manager of American Girl. “Like all of our beloved characters, Summer’s story of perseverance and self-discovery will inspire young fans to believe in themselves and serve as a reminder that every setback is simply a stepping-stone toward making their dreams a reality.”\n\nAmerican Girl worked with bestselling author Clare Hutton to create Summer’s story, which is told in an illustrated journal that comes with the doll as well as a separate full-length novel, Summer Gets to Work, that hits bookshelves in January 2025. According to Hutton, “I can’t wait for fans to meet sweet Summer and discover more about her love of pets and baking, as well as her motivation to start a small enterprise of her own. While being a ...