Press release
Mattel Unveils First-of-its-Kind, CarbonNeutral® Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials to Serve as Brand Blueprint
Goal to Use 100% Recycled, Recyclable or Bio-based Plastic Materials across all Matchbox® Cars, Playsets and Packaging by 2030 EL SEGUNDO, Calif.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nGoal to Use 100% Recycled, Recyclable or Bio-based Plastic Materials across all Matchbox® Cars, Playsets and Packaging by 2030\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nToday, Mattel, Inc. (NASDAQ: MAT) announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210414006005/en/Mattel is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral®*. The Matchbox Tesla Roadster will be available starting in 2022. (Photo: Business Wire)\nTo illustrate these principles, Mattel is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral®*. The Matchbox Tesla Roadster will be available starting in 2022.\n\nThe reimagined broader Matchbox brand includes new product lines and packaging that feature:\n\n\nMore environmentally friendly and innovative materials across vehicles, playsets and packaging\n\n\nEnhanced consumer recycling through product design and packaging labeling\n\n\nAn overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets\n\n\n“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Roberto Stanichi, Global Head of Vehicles at Mattel. “Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”\n\nFans will see the Matchbox commitment realized through products with zero-plastic packaging, using Forest Stewardship Council® (FSC)-certified content in the paper and wood fiber materials, on shelf starting now. The first die-cast vehicle to have zero-plastic packaging includes the popular Matchbox Power Grabs® assortment ...