Press release
Mattel Unveils Additional Products Celebrating Barbie™ The Movie
Following the widely — and wildly — successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film EL SEGUNDO,
About this update from Mattel, Inc.
[{"type":"text","content":"\nFollowing the widely — and wildly — successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today an expansion of the Barbie™ The Movie product collection inspired by the BARBIE™ film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230806340613/en/Mattel Unveils Additional Products Celebrating Barbie™ The Movie (Photo: Business Wire)\nThe expanded collection features new looks worn by the film’s iconic Barbie and Ken characters, as well as exciting additions including a “Weird Barbie” doll inspired by the beloved character and a 4-pack of Hot Wheels® Corvettes inspired by Barbie and Ken’s cars in the film.\n\n\n“We are thrilled to see how much love and excitement Barbie The Movie has already sparked among fans,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen. Barbie continues to be the cultural event of the summer, and as we chart Mattel’s path forward, she will continue to serve as an icon of empowerment and inspiration for generations to come.”\n\n\nThe expanded collection of Barbie™ The Movie products includes:\n\n\n\nBarbie The Movie Ken Doll in Inline Skating Outfit: Wears a retro-inspired sleeveless jacket, athletic shorts, and matching visor, recreating the iconic skating look worn in the feature film.\n\n\n\nBarbie The Movie Doll in Inline Skating Outfit: Sports a neon leotard, electric pink biker shorts with a matching visor, and neon green skate gear, inspired by the iconic skating look worn by Margot Robbie as Barbie in the film.\n\n\n\nBarbie The Movie Doll in Pink Power Jumpsuit: Wears a bubblegum-colored jumpsuit, chunky oversized sunglasses, a colorful hair scarf, and white ...