Press release
Mattel Receives Record Number of “Toy of the Year” Awards
Mattel leads the toy industry with four prestigious ‘Toy of the Year’ Awards Across Portfolio EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ:
About this update from Mattel, Inc.
[{"type":"text","content":"\n\nMattel leads the toy industry with four prestigious ‘Toy of the Year’ Awards Across Portfolio\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) was recognized with a total of four prestigious Toy of the Year awards at the 2020 Toy Association's annual Toy of the Year (TOTY) Awards ceremony held on Friday evening in New York. This marks the most TOTY awards Mattel has been awarded in one year.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200222005018/en/Mattel Receives Record Number of \"Toy of the Year\" Awards (Graphic: Business Wire)\n\nMattel received awards in the Infant/Toddler, Vehicle, Game and Action Figure categories and they include:\n\n\n\nAction Figure of the Year: Disney and Pixar Toy Story Basic Figures\nIn partnership with Disney and Pixar, Mattel brings to life the characters from Toy Story through highly posable figures inspired by the movie with relative scale and iconic styling.\n\n\n\n\nGame of the Year: Pictionary Air®\nPictionary Air is the newest Pictionary experience that is similar to the original game, except the drawer uses the light-up pen to illustrate their clue in the air and uses a smart device.\n\n\n\n\nInfant/Toddler Toy of the Year: Fisher-Price Linkimals®\nLinkimals are toys that can each interact when played with together, delivering unique and rich developmental benefits.\n\n\n\n\nVehicle of the Year: Hot Wheels® Mario Kart™ Assorted Vehicle\nHot Wheels Mario Kart 1:64th scale die-cast vehicles re-create the iconic characters and karts from the beloved video game franchise and can race, stunt and crash on Hot Wheels track.\n\n\n\n“We are driven to empower the next generation to explore the wonder of childhood and reach their full potential. We are honored to have been recognized by the industry with four TOTY awards – which is strong validation that we are creating toys kids love,” said Steve Totzke, Chief Commercial Officer, Mattel. “Mattel is home to a world-class team and this is a true celebration of the work we do daily. It is also a testament to the strong support from our retail partners. These awards continue to show our momentum as New York Toy Fair begins.”\n\n\nThe Toy Association TOTY Awards are given to products for being the most outstanding, unique and creative toy introductions from the...