Press release
Mattel Partners with Save the Children to Help Improve the Lives of Kids in Rural America
A portion of retail sales from select Mattel products will support Save the Children’s rural education programs* EL SEGUNDO, Calif.--(BUSINESS WIRE)--
About this update from Mattel, Inc.
[{"type":"text","content":"\nA portion of retail sales from select Mattel products will support Save the Children’s rural education programs*\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. From August 28 through October 1, when shoppers purchase select Barbie, Matchbox, and Little People items at Target stores nationwide and online at Target.com, a portion of the retail price from each sale, up to a certain amount, will be donated by Mattel to Save the Children’s U.S. rural education programs which help children build the language, literacy, numeracy, social and emotional skills they need to succeed.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220823005592/en/For more information, please visit https://shop.mattel.com/pages/Target-Play-It-Forward. (Graphic: Business Wire)\nToday’s news marks the first time that Mattel’s Play It Forward program, which leverages the toymaker’s beloved brands to raise awareness of and give back to important causes, is branded in physical retail. Mattel previously partnered with Target in 2021 to donate $5 from the sale of each eligible Barbie doctor, nurse, and paramedic doll from its #ThankYouHeroes collection to the First Responders Children’s Foundation (FRCF). Since its founding in 1978, the Mattel Children's Foundation has supported thousands of organizations and millions of children.\n\n“The Mattel Children's Foundation was created more than 40 years ago with a vision of making a difference in the lives of children and families around the world by utilizing our resources and iconic brands,” said Nancy Molenda, Executive Director of the Mattel Children's Foundation & Corporate Philanthropy at Mattel. “With a mission to provide kids globally with a healthy start, access to quality education, and protection from harm, Save the Children is perfectly aligned with our values—we are proud to work with them to help support educational goals for children in rural America.”\n\n\"We are thrilled to partner with Save the Children to bring Play It Forward to physical retail for the first time ever at Target,” said Mark McColgan, SVP of Sales at Mattel. “For decades, children around the world have enjoyed and adored M...