Business
Mattel Partners with Atlantis Paradise Island Bahamas to Offer Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True
The partnership delivers Barbie™ themed experiences for Atlantis guests in honor of the iconic fashion doll’s 65th anniversary EL SEGUNDO, Calif.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nThe partnership delivers Barbie™ themed experiences for Atlantis guests in honor of the iconic fashion doll’s 65th anniversary\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) today revealed a celebratory partnership with Atlantis Paradise Island to develop Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True, an immersive, Barbie-themed experience for all guests to enjoy in honor of Barbie's 65th anniversary on March 9.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240307807049/en/(Graphic: Business Wire)\nDebuting Memorial Day weekend and lasting through the summer, Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will offer a host of Barbie-themed experiences. From tailor-made Barbie-themed guest rooms and suites to activations, bespoke retail, and more, the partnership brings Mattel’s Barbie to the Caribbean and the Bahamas for the first time in history.\n\n\nAtlantis’ Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will include:\n\n\n\nBarbie Bahamas Beach Vacation – the Immersive Experience. Barbie enthusiasts of all ages will have the opportunity to walk through and experience Barbie’s Atlantis wonderland. The attraction is in The Royal, an icon of Atlantis and set against a backdrop of the largest open-air marine habitat in the world, featuring magnificent marine life. Visitors can explore several immersive playsets filled with Instagrammable vignettes, activity stations, and themed Barbie doll boxes that guests can climb into and snap photos, plus portholes offering a glimpse at real-life mermaids. Other highlights include the pink carpet, which stretches from The Royal’s grand staircase, and an over-the-top Barbie ball pit.\n\n\n\nTravelers visiting Atlantis can book Barbie-themed beachside guestrooms and cabanas. Each guestroom and cabana will incorporate design elements and details that are unique and iconic to Barbie. From pink pillows and throw blankets to customized chaise lounge chair cushions and Cabana accessories, guests will have the opportunity to experience the world of Barbie in Paradise.\n\n\n\nThe Coral’s Sun & Ice café will be reimagined into a Barbie culinary adventure, complete with an exclusive, Barbie-inspired menu featuring desserts, cocktails, mocktails, and themed deco...