Press release
Mattel Leads 2021 ‘Toy of the Year’ Award Finalist List
Mattel tops the toy industry for the second year in a row with nine ‘Toy of the Year’ Award nominations across eight categories EL SEGUNDO, Calif.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nMattel tops the toy industry for the second year in a row with nine ‘Toy of the Year’ Award nominations across eight categories\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) today announced that the company’s portfolio of toys has received nine finalist nominations across multiple categories for The Toy Association’s 2021 Toy of the Year (TOTY) Awards. For the second year in a row, the company leads the industry in finalist nominations, with 2021 nominations including products from American Girl®, Barbie®, Cave Club®, Fisher-Price®, MEGA® and licensed toys. In total, more than 55 Mattel toys have been nominated for TOTY over the last five years.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201102006036/en/(Graphic: Business Wire)\nThe full list of Mattel TOTY 2021 finalists includes:\n\n\nAmerican Girl® – 2020 Girl of the Year™ Joss's™ Ultimate Collection – Specialty Toy of the Year\n\n\nBarbie® Color Reveal™ – Doll of the Year\n\n\nCave Club® Fashion Dolls – Doll of the Year\n\n\nFisher-Price® #ThankYouHeroes Line – Action Figure of the Year\n\n\nFisher-Price® Imaginext® DC Super Friends™ Super Surround™ Batcave™ – Preschool Toy of the Year\n\n\nFisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset of the Year\n\n\nMEGA Construx™ Halo® – Pelican Inbound – Construction Toy of the Year\n\n\nFisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™ playset – Infant/Toddler Toy of the Year\n\n\nStar Wars: The Mandalorian The Child 11\" Plush – Plush Toy of the Year\n\n\n“For 75 years, we have led the industry with innovative designs, strong licensed partnerships and immersive brand experiences to develop toys that appeal to generations,” said Steve Totzke, Chief Commercial Officer of Mattel. “Once again, we are proud to be recognized by our industry peers and celebrate our TOTY finalist list, demonstrating Mattel’s ongoing commitment to deliver an unparalleled play experience. We congratulate all of the finalists who are inspiring play for the next generation and look forward to celebrating virtually in February with our partners and retailers at the TOTY Awards Ceremony.”\n\nAdministered by The Toy Association, the TOTY Awards are held annually to showcase the top toys, games, and children’s properties of the year. The awards pro...