Press release
Mattel Joins Talkshoplive Lineup Celebrating Women’s History Month With Live Shopping Experience
The leading global toy company highlights dolls made in the likeness of historical role models as part of a Walmart partnership to expand its livestream
About this update from Mattel, Inc.
[{"type":"text","content":"\nThe leading global toy company highlights dolls made in the likeness of historical role models as part of a Walmart partnership to expand its livestream shopping strategy for monumental Barbie collections\n\n LOS ANGELES--(BUSINESS WIRE)--\nTalkshoplive, the most adoptable livestream buying and selling platform for anyone anywhere, announces today the addition of Mattel, Inc. (NASDAQ: MAT) to its platform, expanding the toy manufacturer’s livestream shopping presence in the growing realm of social commerce. The show will be presented and fulfilled by Walmart and takes place on March 17, 2022. In this interactive experience, Mattel will promote 'Barbie Inspiring Women Series' and 'Career Dolls', paying homage to Women’s History Month. This comes on the heels of Walmart recently announcing its partnership expansion with talkshoplive, committing to the platform as its scalable live commerce solution for itself and partner brands, including Mattel, P&G and more.\n\n“Talkshoplive enables brands to collaborate directly with creators and publishers, which is one of the many reasons why major retailers and manufacturers have been turning to our platform to activate their livestream shopping strategies,” says Bryan Moore, CEO of talkshoplive. “Our platform and embeddable player provide a turnkey and frictionless opportunity for brands to engage their audience in a shopping experience worth talking about. Mattel is inspiring the next generation of children and talkshoplive is excited to be part of that journey through these latest Barbie collections. Shoppers are going to be able to learn about and revisit some of the most pivotal female-led moments in history and be inspired by what these women have accomplished. Viewers will be doing more than buying products, they will be shopping the experience and connecting with the Barbie brand on a deeper level through a live conversation with the designer of Barbie.”\n\nOn March 17 at 7:00 p.m. EST/4:00 p.m. PST, viewers can tune in and interact with Mattel Product Design Manager Linda Kyaw-Merschon while she showcases the Barbie Inspiring Women Series(™) and ‘Career Doll’ collections. Barbie’s Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before. Each ...