Press release
Mattel Creations Teams Up with VeeFriends to Transform Rare NFTs into Physical Collectibles
Collaboration Reimagines VeeFriends NFT characters as Collectible UNO® cards with Unique Foil Inserts EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc.
About this update from Mattel, Inc.
[{"type":"text","content":"\nCollaboration Reimagines VeeFriends NFT characters as Collectible UNO® cards with Unique Foil Inserts\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today a collaboration for the NFT community and crypto currency holders from Mattel Creations and VeeFriends with a reimagined UNO deck featuring Gary Vaynerchuk’s VeeFriends NFT signature characters. As one of the first physical products created from a digital NFT brand, the new deck offers UNO fans and NFT collectors the opportunity to own a VeeFriends collectible in the physical form of an UNO deck.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211217005137/en/Mattel Creations drops UNO deck featuring Gary Veynerchuk's VeeFriends NFT signature characters. (Photo: Business Wire)\nEach VeeFriends x UNO deck will include one special, non-playable foil card to collect -- featuring one of 17 of the VeeFriends signature characters including Charming Cheetah, Sweet Swan, Gary Bee, and more. This collaboration marks the first-ever UNO deck that includes randomly inserted foil cards that mirror VeeFriends spectacular NFT token Colors with varying levels of rarity for all 17 VeeFriends characters, with the Gary Bee card being the hardest for collectors to find.\n\nAs part of the UNO brand’s entry into the ultra-rare collectible space, the Professional Sports Authenticator (PSA), the largest trading card grading service, will begin grading UNO Cards starting with the VeeFriends x UNO collectible.\n\n“As Mattel continues to pioneer bringing toy brands into the NFT space, we are thrilled to be working with Gary and his impressive VeeFriends collectibles,” said Richard Dickson, President and Chief Operating Officer, Mattel. “Gary’s leadership in this digital dialogue, coupled with our #1 card game in the world UNO, is sure to create a collectible craze as we continue to redefine the intersection between gaming, digital art and collectability.”\n\nEach VeeFriends x UNO deck also includes a new special rule card, the Wild Sharing Squirrel card, which requires the next player to post a selfie of themselves and all the cards in their hand to social media with the hashtag #veefriendsuno.\n\n“If you told 9 year old Gary that he was doing a collaboration with UNO, he would jump in the swimming pool and ...