Press release
Mattel Creations Brings Shepard Fairey’s Sought-After Street Art to Homes Through the UNO® Artiste Series
UNO Collaborates with Contemporary Artist Shepard Fairey to Create Playable Art, Featuring One-of-A-Kind Designs on Every Card EL SEGUNDO, Calif.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nUNO Collaborates with Contemporary Artist Shepard Fairey to Create Playable Art, Featuring One-of-A-Kind Designs on Every Card\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nToday, Mattel, Inc. (NASDAQ: MAT) is dropping the latest installment of the UNO Artiste Series in collaboration with Shepard Fairey through its direct-to-consumer platform, Mattel Creations. This collectible deck features unique designs by the acclaimed contemporary artist, activist and illustrator and can be purchased through MattelCreations.com starting at 9 a.m. PT.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210730005463/en/Mattel Creations Brings Shepard Fairey’s Sought-After Street Art to Homes Through the UNO® Artiste Series (Photo: Business Wire)\n“We are excited to partner with the renowned artist, Shepard Fairey,” said Richard Dickson, President and Chief Operating Officer, Mattel. “Through curated partnerships, Mattel Creations offers toys as art and art inspired by toys, and the UNO Artiste Series: Shepard Fairey collaboration is the embodiment of that philosophy.”\n\nMattel Creations features limited-edition, specialty items that both celebrate and expand Mattel’s intellectual property. Mattel Creations continues to be on the cusp of pop culture, working with the greatest creatives around the world using Mattel’s brands as a canvas for collaboration and expression.\n\nThe fourth installment of the UNO Artiste Series brings to life Shepard Fairey’s signature style, color palette and artistic vision using the UNO deck as a blank canvas. Launched in 2019, the UNO Artiste Series has previously paid homage to influential artists such as Jean-Michel Basquiat, Keith Haring and Nina Chanel Abney by infusing art directly into a premium deck.\n\n“I was honored to work with a brand as iconic as UNO to translate my artistic vision to this medium,” said Shepard Fairey, Artist, Activist and Founder of Obey Giant. “As I continue to search for unexpected ways to connect with people, I loved the challenge of finding the balance between my voice and visual language combined with the recognizable visuals of UNO. Moreover, this partnership is personal to me - I played UNO with my family as a kid, and so the game brings back fond memories, and I love that my art can be part of the conversation as friend...