Press release
Mattel Creations Announces Latest Product Drop Featuring Reimagined Collectible Toy-Inspired Art with Launch of First-Ever Hot Wheels® NFT Series
Three Unique NFTs from the Hot Wheels NFT Garage™ Series Featuring “The First Editions” Vehicle Collection are up for Auction on Mattel Creations Starting
About this update from Mattel, Inc.
[{"type":"text","content":"\nThree Unique NFTs from the Hot Wheels NFT Garage™ Series Featuring “The First Editions” Vehicle Collection are up for Auction on Mattel Creations Starting June 22\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today that Mattel Creations, the company’s collaboration and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (“NFT”) series from the super-charged Hot Wheels brand. Breaking into this new market allows Mattel to expand across this emerging art space and advance the collector offering starting with three unique NFTs from the Hot Wheels NFT Garage™ Series. The series features three vehicles from “The First Editions” vehicle collection and are available for auction beginning on Tuesday, June 22 for one week.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210617005261/en/Mattel, Inc. announced today that Mattel Creations, the company’s collaboration and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (“NFT”) series from the super-charged Hot Wheels brand featuring the Twin Mill®, Bone Shaker® and Deora® II. (Graphic: Business Wire)\n“Connecting to culture is core to Mattel’s DNA, and as we continually look to innovate, evolving physical product to digital art through NFTs was an obvious next step for Mattel Creations,” said Richard Dickson, President and Chief Operating Officer, Mattel. “Mattel Creations is the perfect platform for us to present limited edition collector products that speak to our incredible fan base as well as attract new fans to our vast portfolio of pop culture brands. Toys as art, and art inspired by toys.”\n\nThrough the Mattel Creations platform, Mattel brands can create limited-edition, specialty items that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, designers, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs offered directly to consumers through MattelCreations.com.\n\nWith the launch of the Hot Wheels NFT Garage Series through Mattel Creations, Mattel is creating a new way for innovation and artistry to converge in the toy space, and will continue to express its...