Press release
Mattel Celebrates Olympic Games Tokyo 2020 Products Collection
Celebratory Products Unveiled from Barbie®, Hot Wheels® and UNO® brands at New York Toy Fair developed through licensing collaborations with the
About this update from Mattel, Inc.
[{"type":"text","content":"\nCelebratory Products Unveiled from Barbie®, Hot Wheels® and UNO® brands at New York Toy Fair developed through licensing collaborations with the International Olympic Committee and Tokyo 2020 \n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) today revealed their first products collection across brands to celebrate the Olympic Games Tokyo 2020. The collection features a variety of unique products across Barbie®, Hot Wheels® and UNO®.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200218005568/en/Barbie® Olympic Games Tokyo 2020 Assortment (Photo: Business Wire)\n\nMattel collaborated with the IOC and Tokyo 2020 to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. This international product line, rolling out this spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic program in Tokyo – baseball/softball, sport climbing, karate, skateboarding and surfing – all to inspire a new generation of athletes and fans around the world.\n\n\n“In line with our Global Licensing Strategy, this new international licensing collaboration with Mattel is a great way to engage with an important audience, our younger fans and their families, and through these high-quality products to connect them with the Olympic brand and values,” commented Timo Lumme, Managing Director of IOC Television and Marketing Services.\n\n\n“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” said Janet Hsu, Chief Franchise Officer of Mattel. “The Mattel Tokyo 2020 Collection honours these sports and inspires a new generation through the Olympic spirit and outstanding athletic tradition.”\n\n\nProducts include:\n\n\nHot Wheels® Mini Collection For The Olympic Games Tokyo 2020 \n\n\n\nThe Hot Wheels Olympic Games Tokyo 2020 Mini Collection represents iconic sports of Tokyo 2020, from historic sports dating back to the first Games in Athens to new sports that make their debut this year in Tokyo.\n\n\nSports celebrated in Hot Wheels die-cast form include fan favorites such as track & field, gymnastics, swimming, basketball, beach volleyball and include new sports including baseball/softball, sport climbing, karate, s...