Business
Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult Builders
Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult
About this update from Mattel, Inc.
[{"type":"text","content":"\nMattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today unveiled seven new Mattel Brick Shop™ building sets, marking the brand's most expansive year yet. The new Premium, Elite, and Speed Series sets span partnerships with Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet, while the broader 2026 lineup signals Mattel Brick Shop's evolution beyond automotive into new categories, including the recently announced “Masters of the Universe” sets. First off the line, the Mattel Brick Shop Lamborghini Miura P400 SV is available now for presale at major retailers globally and via Mattel Creations.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528789191/en/Launched in 2025, Mattel Brick Shop is redefining the building category with expressive, display-worthy sets designed for builders and collectors who value both the creative journey and the finished model.\nLaunched in 2025, Mattel Brick Shop is redefining the building category with expressive, display-worthy sets designed for builders and collectors who value both the creative journey and the finished model. Backed by more than 80 years of Mattel design expertise, the brand blends thoughtful construction, premium materials, and authentic detailing with an accessible approach that welcomes builders of all levels.\n\n\nThis fall, that vision accelerates with Hot Wheels® collaborations that push beyond traditional construction norms, incorporating metal pieces, functional steering, opening doors, and intricately detailed engines across a range of officially licensed supercars, motorsports icons, rally legends, and tuner platforms. True-to-life proportions ensure authenticity while interchangeable parts, custom decals, and multiple configurations invite personalization at every turn. Signature plates and matching 1:64 die-cast cars extend each build into true collector territory.\n\n\nTed Wu, General Manager and Global Head of Vehicles & Building Sets at Mattel, said, “Our mission is to create builds with elevated design, refined detail, and premium materials, so showing them off is as rewarding as the construction, and these new vehicles are along for the ride. As Mattel Brick Shop grows, we will continue to ex...