Press release
Mattel Brick Shop™ and Hot Wheels® Debut Collector Builds of Two Legendary Audi Models
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic
About this update from Mattel, Inc.
[{"type":"text","content":" EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a collaboration between its Mattel Brick Shop™ line, Hot Wheels®, the number one selling toy in the world*, with quattro GmbH and Auto Union GmbH, both subsidiaries of AUDI AG. The collection includes two new vehicle building sets: an Audi Avant RS2 in 1:32 scale and the Audi R8 LMS in 1:16 scale. The building sets are available now for pre-sale at select retailers globally, including Amazon, Target, Walmart and directly via Mattel Creations.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250925689847/en/Mattel Brick Shop Hot Wheels Audi R8 LMS\n“Mattel Brick Shop and Hot Wheels brand collaborations provide adult collectors and auto enthusiasts alike the ability to interact with their favorite vehicles, like these storied Audi Models, in an entirely new way - by building them,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. “Hot Wheels and Audi first partnered for the first official casting in 1993, and we’re proud to expand that relationship into one of the company’s newest brands in the building category, Mattel Brick Shop.”\n\n\nThe two Audi models were selected for their iconic designs, storied heritage, and legendary status among car fanatics. Both building sets feature accurate details and proportions, allowing collectors the ability to recreate and customize these renowned Audi vehicles.\n\n\nThe Audi x Mattel Brick Shop Hot Wheels sets are available now for pre-sale at select retailers globally and will hit retail shelves this fall. Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.\n\n\n\nMattel Brick Shop Hot Wheels Audi Avant RS2:\nAges 17+ | SRP: $19.99 **\nThe Avant RS2 was sold as a limited-edition model in 1994 and 1995. Despite its brief production, it quickly developed a cult following thanks to its unique turbocharged 5-cylinder engine and six-speed manual transmission. The 1:32 scale Mattel Brick Shop Audi Avant RS2 features a removable OEM style greenhouse roof for interior access, four opening doors and opening front and back windshields – a first at this scale for ...