Press release
Mattel Announces New Product Collection to Celebrate the Upcoming Movie, Barbie™
New line features over half a dozen iconic Barbie® and Ken® looks inspired by the hugely anticipated feature film coming to theaters only July 21st EL
About this update from Mattel, Inc.
[{"type":"text","content":"\nNew line features over half a dozen iconic Barbie® and Ken® looks inspired by the hugely anticipated feature film coming to theaters only July 21st\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today a new collection from across the portfolio of Mattel brands inspired by the highly anticipated film, Barbie™. Created in partnership with Warner Bros. Pictures, the upcoming movie, Barbie™, debuts in theaters nationwide July 21st. Fans can now take home a part of the movie and play out even more stories with toys from brands including UNO®, Hot Wheels®, Fisher-Price®, MEGA™ and Barbie.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230531005994/en/Mattel Announces New Product Collection to Celebrate the Upcoming Movie, Barbie™ (Photo: Mattel)\nThe line of Barbie™ the Movie dolls features looks fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in the movie. Best of all – the collection features several recognizable and must-have accessories, including a mini replica of the iconic three-story DreamHouse™ from MEGA and a stunning pink RC Corvette® from Hot Wheels.\n\n\n“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “The new line of Barbie the movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!”\n\n\nBarbie™ The Movie doll line includes:\n\n\n\nBarbie The Movie Doll Pink Gingham Dress: Models a vintage-inspired pink and white gingham dress, complete with daisy chain necklace and pastel pink heart-adorned pumps.\n\n\n\nBarbie The Movie Ken Doll Pastel Stripe Matching Set: Wears a beachy, pink and mint green striped matching set with surfboard in tow.\n\n\n\nBarbie The Movie Doll Plaid Matching Set: Touts an impeccably coordina...