Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for “Gus – The Itsy Bitsy Knight”

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, the award-winning kids entertainment distributor, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, “Gus – The Itsy Bitsy Knight,” scheduled to premiere on broadcasters across the globe in 2021. Through this agreement, Mattel has the licensing rights to create a full line of Fisher-Price toys based on the property, including figures, playsets, plush, vehicles and more, which is expected to launch in 2022.

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