Press release
Mattel Announces 80% of Global Games Portfolio Will be Colorblind Accessible by End of 2024 to Support Diverse, Equitable, and Inclusive Communities
Mobile versions of Mattel fan-favorite card games will now also feature colorblind identification EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ:
About this update from Mattel, Inc.
[{"type":"text","content":"\nMobile versions of Mattel fan-favorite card games will now also feature colorblind identification\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today that 80 percent of its global games portfolio will be colorblind accessible by the end of the year, and 90 percent in 2025, as part of its commitment to create more inclusive play experiences. This shift will include the UNO® brand, the world’s #1 traditional game1, and many more fan-favorites such as Phase 10®, DOS™, Blokus®, and Tumblin’ Monkeys® games.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240625666290/en/Mattel announces 80% of global games portfolio will be colorblind accessible by end of 2024 to support diverse, equitable, and inclusive communities. (Photo: Business Wire)\nKnowing that approximately 300 million people around the world experience some form of colorblindness2, Mattel is working to break down barriers to game play and help advance awareness of those affected by colorblindness. When creating these recent portfolio-wide changes, Mattel partnered with several experts in the color vision deficiency field, consulted with individuals who experience colorblindness, including Mattel designers who themselves are colorblind, and developed custom solutions for games, such as patterns, tactile clues, and symbols, to ensure color was not the only way to differentiate cards or components. This also follows a revolutionary launch from the UNO line in 2017 with UNO ColorADD, that was specifically designed for the colorblind community.\n\n\n“At Mattel, we are proud that our portfolio of games continues to bring people together – transcending languages and cultures – and this initiative to offer more colorblind accessible games is another proof point on our inclusivity journey,” said Ray Adler, Vice President, Global Head of Games at Mattel. “We’re proud to help spread awareness for the colorblind community and make our products accessible for more people, so that all fans can come together and enjoy universal gameplay.”\n\n\nIn the spirit of this exciting initiative and leading into the start of summer camp season, Mattel Games will be donating colorblind accessible games to local YMCA summer camps across the U.S. The donation will serve as an important resource to cel...