Press release
Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch
Father-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play EL SEGUNDO, Calif.--(BUSINESS WIRE)--
About this update from Mattel, Inc.
[{"type":"text","content":"\nFather-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap™ Track System.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909447055/en/Father-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play\nThe Hot Wheels Speed Snap Track System is the brand’s most significant track innovation since the brand's inception in 1968. Designed to transform the way kids build and play, the simple snap-together design enables kids as young as three to build tracks independently, meaning kids can get to playing faster and easier than ever before, while elevating the play experience and encouraging creativity.\n\n\n“In football, every great play starts with the snap, and at home, it’s no different. One snap, and its game on with my kids,” said World Champion quarterback and father, Russell Wilson. “Being a dad is one of the greatest joys in life and I love watching my kids grow. I love how the Hot Wheels brand helps my kids build confidence and express their creativity with the new Speed Snap Track System. The track is designed to allow kids to set it up and clean it up all on their own, which is a win for parents too!”\n\n\n“We are thrilled to partner with Russell and his son Win to bring the ‘snap’ to life and launch our biggest track upgrade in over 30 years,” said Ted Wu, Global Head of Vehicles and Building Sets. “As both a legendary quarterback and devoted dad, Russell was the perfect fit for this campaign. Just like in football, one snap is all it takes to set epic, high-speed action in motion, and the Hot Wheels Speed Snap Track System makes it faster, easier, and more fun than ever to kick off playtime.”\n\n\nThe full “Snap to Play” spot featuring Wilson and his son, Win, can be viewed on YouTube.com/Mattel. Ne...