Press release
Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years
New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc. (NASDAQ:
About this update from Mattel, Inc.
[{"type":"text","content":"\nNew Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nToday, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. Designed to transform the way kids build and play, this new modular system streamlines assembly, enhances track customization and elevates playability, delivering an unmatched play experience.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250512808846/en/The new Speed Snap Track System will be available at major retailers nationwide this fall, with select products hitting retail as early as June 1. The initial product line includes a Triple Loop Speed Kit ($29.99) and the Boosted Jump Speedway Kit ($39.99).\nThe Speed Snap Track System features a patented, simple snap-together design, enabling kids to build expansive tracks independently, meaning kids can get to playing faster than ever before. From high-speed circuits to jumps and loops, the modular system is designed for endless creativity. Included adaptors ensure full compatibility with existing Hot Wheels track pieces, giving fans the flexibility to expand and enhance their current builds.\n\n“Hot Wheels has always fueled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better. From easier assembly to more seamless play and simpler storage, we accepted the challenge,” said Roberto Stanichi, executive vice president and Global Head of Vehicles and Building Sets. “The Speed Snap Track System is our response, a breakthrough system designed to make track building as intuitive as snapping pieces together, empowering Hot Wheels fans to create bigger, bolder and more action-packed courses with ease. And, to help the parents, easier and faster clean-up.”\n\nThe development of the Speed Snap Track System was driven by a deep understanding of real consumer challenges. The Hot Wheels team conducted a consumer survey that revealed less than a third of kids ages 3-6 were able to assemble traditional Hot Wheels track sets independently, pointing to a significant op...